With the launch now well underway, Spirit, Sonae Arauco’s latest addition to the Innovus finishes range, joins an already award-winning list of distinguished finishes that form part of the iconic Innovus Decorative Products range.
Spirit is an exclusive finish full of movement and contrasting textures that, when combined with Innovus’ premium décors, provides the natural look and feel of real wood. This final touch makes the Spirit finish an exceptional product that defines and expands upon the existing Innovus Decorative Products range.
Online Launch and physical show days
The Spirit Launch was unveiled with an online event that included keynote speeches from both South African and International teams. The online launch was kicked off by an excellent introduction to Innovus by Robin Kuriakose and followed by Paul Lerios with a detailed expansion into both Spirit and the five new décors.
With Spirit officially introduced to clients and affiliates, the next portion of the launch focused on international trends and was presented by Gordon Scott in conversation with Germany based Specification Manager, Markus David. They touched upon the success of Spirit within the European market.
The final section of the launch contained an insightful Q&A session with Robin where viewers, affiliates, and clients alike had their various concerns regarding pricing and technical specifications addressed.
Regional show days were hosted at specified venues throughout the country. These included the cities of Johannesburg, Pretoria, Cape Town, Durban, and Port Elizabeth. All in all, just under 500 attendees were able to walk in and experience Spirit first-hand. The show days allowed our attendees to not only experience the visual appeal of the Spirit Finish but also to touch the product itself and marvel at the natural wood-like texture of this premium product.
The show days presented the opportunity for affiliates and clients alike to experience Spirit in its entirety. All attendees were invited to examine the look and feel of Spirit with the new décors providing an excellent canvas for its unique texture.
Introducing the all-new Spirit Finish
Developed with the sophistication of Italian walnut in mind, this exceptional finish is the perfect solution for elegant wall panelling, furniture, and interior applications. When one envisions a multifunctional space, consideration of a decorative design that incorporates a feeling of togetherness is key. Because of this, Spirit has introduced five enticing new décors to the fold.
Spirit is primarily marketed as a premium finish with its own unique collection of bespoke décors. Because of its specific design requirements and texture, Spirit is more than just an additional finish. Moreover, it is envisioned as the new standard-bearer of Innovus Decorative Products. As such, Spirit’s deep-pore effect melds with the concept of Matching Life whilst blending its veneer-like aesthetics with natural patterns and tight urban spaces.
Because of the high-quality application of this particular finish, Spirit will be available for MDF base products only. The Spirit finish, when combined with the five new décors, is created for contemporary high-end interior design projects.
The design focus of Spirit incorporates an emphasis on togetherness and making every day feel special. This forms part of The New Living Space ideal featured within the Exclusive Brochure. Read here for more information on modern living and shifting trends in interior design.
Exceptional finishes call for exceptional décors
Spirit was launched alongside five enticing new décors. These include Amber, Aurora, Eclipse, Kingswood, and Nevada. The Spirit décors are unique in that they will only be available in the all-new premium Spirit finish.
Amber – Light, airy, and perfect for bright open spaces. Amber is a fair and stencilled décor with a unique airbrushed pattern that accents to create a welcoming yet contemporary look and feel.
Aurora – Bearing the sleek patterns of hardwood combined with a mature and greyed colour palette, Aurora enhances the look and feel of modern urban spaces with relative ease.
Eclipse – Inspired by the neutral colour palette of contemporary design, Eclipse bears the hallmark patterns of ebony wood combined with an enticing yet collected dark expression.
Kingswood – A royal delight with a dark and chocolatey colour palette, Kingswood is a splendid décor perfect for vibrant interiors and enhanced by a deep and enticing pattern.
Nevada – Rich in both texture and in the vibrancy of its colour palette, Nevada accentuates a warm and inviting ambience with detailed patterns and a wistful finishing touch.
Beyond this, the Spirit finish sets the bar for contemporary decorative solutions both in South Africa and particularly in the European market where the stated goal is to align with international interior design trends.
Spirit and the new decors will be available alongside the existing range featured on both our Innovus App and the Sonae Arauco 3D simulator.
With exceptional feedback lauding Spirit for its intrinsic design and aesthetics, Innovus decorative products are now poised as the benchmark for wood-based décors internationally.
Please visit our distributor’s page for more information on stock availability and orders.
Sonae Arauco – Distributors & Affiliates
For more information about event show days or the online launch – contact: info.southafrica@sonaearauco.com
Creating wood-based solutions for a better life, a better future, and a better planet is part of Sonae Arauco’s corporate mandate.