Our program for the afternoon included speeches by a number of distinguished guests, including Sonae Arauco South Africa CITO Dionne Harber, Sonae Arauco CEO Rui Correia, Sonae Arauco South Africa CMSO Robin Kuriakose, Sergio Espadas The Trade Counsellor at the Portuguese Embassy, Manuel Carvalho Ambassador of Portugal in Pretoria; as well as the MEC for Finance and Economic Development and Tourism – The Honourable Pat Ngomane.
After the speeches, it was time for the Ribbon Cutting Ceremony, which saw the Honourable Pat Ngomane cut the ribbon.
Our guests were then taken on a walkthrough tour of the brand-new line, which included taking a look at the state-of-the-art components of our Dieffenbacher melamine press, including the strapping line, caul sheets, the press, the paper loading area, the paper storage area, the high bay, press hydraulics, the infeed and outfeed and the loading zone.
After the tour, our guests got to enjoy some delicious food and drinks and take some time to do some networking.
We then announced the renaming of our Novolam Collection into ‘Innovus’, which is our global brand. While we will not be bringing the full Innovus range to South Africa – we hope that by introducing the range here, we will be able to bring innovation and fashion into this country faster than ever before. We will be rolling out Innovus throughout the course of 2020.
This exciting announcement was followed by a formal introduction of the brand new additions to our range of decors:
Chobe – a chocolate brown, oak-inspired woodgrain available in the textured and silhouette finishes.
Foundry – our contemporary steel-inspired décor which is available in the stucco finish.
Grigio – a subtle grey marbled décor, which is similar to Nero and Bianco, and is available in the stucco finish.
Pacific – a contemporary woodgrain which is inspired by the Pacific Ocean and is reminiscent of driftwood. The Pacific Woodgrain is available in the textured and silhouette finishes.
Shadow Blue – our brand new versatile unicolour décor that is available in the textured and silhouette finishes.
Read our previous article here