News
A 2021 Retrospective – Marking our journey from Novolam to Innovus
Since Sonae Arauco first entered the South African interior design market, we have undertaken a short yet tremendous journey in terms of growth. Through the utilisation of ethical business standards, strategies, and investments, including an emphasis on the importance of environmental awareness within the market. We have expanded from modest beginnings to becoming one of the largest competitors in the country and an industry leader in terms of design focus.
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Woodgrains and Fantasies for commercial office spaces
When it comes to defining commercial and office spaces most of us immediately think of desks, cubicles, and a clinical environment with a non-descript décor. And while this is mostly true, office spaces of the modern era are slowly but surely starting to adopt a blended interior design make-up encompassing elements from both the office and the home.
Essentially, offices need to be spaces that evoke a sense of motivation and a place to re-energise your employees each day they return. Above all else, people need to feel as though they’re working in a safe and inclusive environment.
Defining Resimercial
There is a new phrase that is quickly becoming synonymous with modern interior design trends both at home and at work. A combination of the word commercial and residential, Resimercial defines a blend between the function of these two design elements. But what exactly is Resimercial design?
Wayfair magazine defines Resimercial as a layout or style that introduces the homey look and feel of residential décor and furniture into modern office spaces. Essentially, this particular design movement brings the vibrancy and warmth of the home into the standardised and sterile aesthetic of the corporate environment.
Innovus Decorative Products are designed, envisioned, and incorporated with the concept of Matching Life in mind. As such, they are perfectly suited for both residential and commercial spaces by introducing depth, sophistication, and modern style into any office space.
Envisioning your office layout
Since there are a number of stylistic directions you can take to define your office space, having an initial plan and design direction is key. Interior design encompasses far more than simply a collection of desks and chairs. You need to consider the background décor, spacing, the introduction of natural elements as well as how to meld them with each other seamlessly.
- Introduce an outdoor appeal
Also known as biophilic design (the introduction of natural elements), incorporating the look and feel of natural elements is becoming more and more popular in modern office spaces. The strategy behind this design appeal is to mask background noises and reduce the overall stress level of employees.
By introducing simple additions such as planters that either hang from the wall, ceiling or in corner spaces. The introduction of these simple features goes a long way to creating calm and inviting office spaces.
However, the introduction of greenery is not the only method to enhance corporate spaces. Other features such as décors that reflect the look and feel of natural wood are incorporated into both wall dividers and furniture work to instil a stress-free environment.
A sophisticated amalgamation of Innovus Woodgrains – Aurora and Kingswood

- Embrace industrial chic and modern designs
Depending on the particular corporate identity your company has, sometimes the natural aesthetic might not be as appealing as adopting a practical interior design direction. Industrial office designs are a popular choice but often come across as too rough around the edges and struggle to maintain a sense of calm or class.
Typical industrial chic styles incorporate the use of steel and concrete which create clean lines and may even incorporate the occasional exposed pipework and ventilation. And while these design elements look great in modern office spaces, it’s always important to offset them with standout features such as large hanging lights or walls and furniture décors which provide the finishing touch.
Innovus Decorative Products feature the Fantasies category which takes industrial chic to an entirely new level of style. From concrete designs which provide an unmistakable nod to a building’s past and identity to more retro-styled themes which add a level of vintage class, these carefully selected décors are the perfect backdrop to this particular interior design direction.
An exemplary use of Innovus Fantasies combined with industrial elements – Leatherwood, Grigio, and Urban Steel.

Global trends in designing new living spaces
As time marches on, we find ourselves living in an era of increased global cohesiveness and a sense of coming together. We are living in an unprecedented age of technology, globalised markets and a level of access to the world at large that has never been experienced before.
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Exploring Sonae Arauco’s various affiliates – The Forest Stewardship Council
There is far more to the manufacturing process than what meets the eye. From harvesting raw materials to refining a finished product, there is a standard of ethical practice that needs to be met when utilising raw materials that are pivotal to the well-being of our environment.
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Adding contrast with the Spirit Finish
The all-new Spirit finish, launched under the Innovus decorative products brand, builds upon Sonae Arauco’s concept of Matching Life and complements our existing categories of luxury décors.
Spirit is best described as an exclusive finish full of movement and contrasting textures that, when combined with Innovus’ new range of premium décors, provides the natural look and feel of real wood. This final touch makes the Spirit finish an exceptional product that defines and expands upon the existing Innovus decorative Products range.
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5 ways to reconnect with friends and loved ones over the holidays
As social beings who crave human interaction, it’s clear that living through a global pandemic has taken a severe toll on our personal well-being and mental health. Stress surrounding factors such as job security, health concerns, and a general feeling of uncertainty have caused many of us to become more insular and neglect our relationships with even our closest friends.
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Coming together in modest spaces
In a previous article, we touched upon envisioning interior design elements that can truly elevate the look and feel of modest homes (read more here). A limit on space does not necessarily mean a limit on function. This is particularly true when it comes to hosting holiday get-togethers with friends and family.
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Aligning Trends – Pantone Institute unveils 2022 Colours of the year
Bright, saturated, and vibrant hues are what represent the 2022 colour palette and are most likely what you will expect to see from trending interior design experts. This year, the Pantone institute surprised us with their dual pick of two colours to represent the spring/summer look and feel of 2021.
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What makes our melamine wood-based panels a cut above the rest?
When it comes to using sustainable yet versatile decorative solutions for your home interior, melamine wood–based panels should be at the top of your list. From hardwood aesthetics to the allure of luxury materials like marble and stone slate, Innovus Decorative Products by Sonae Arauco is able to suit any interior design requirement.
Not only does this impeccable, versatile material allow for just about any design direction but it also has practical attributes that take it beyond just being a decorative solution. Ahead, we explore these practical advantages and reveal why Melamine wood–based panels are always the superior choice.
Versatile Design Applications
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Spotlight on White River Plant
With the launch of the all-new Spirit finish in October expanding upon the decorative reach of the Innovus brand, it’s important to take a look back at the journey Sonae Arauco has taken this far within South Africa.
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