Innovus’ presence in South Africa has grown from strength to strength in several remarkable ways. In a few years, we have integrated a growing collection of incredibly versatile decors into a modern palette of natural, industrial, and tonal blends. As such, we seek new and exciting ways to engage with the public and enhance our customer’s product portfolios.
As a brand defined by the concept of Matching Life, much of our focus for 2022 was to showcase our product offerings while building valuable relationships with clients and affiliates. In just under a year, our team has represented Innovus at over 50 events featuring over 4000 participants.
The Innovus Roadshow
CPD Event – Pretoria
Starting at the beginning of the year, the Roadshow was featured at various CPD, Timbercity and related events throughout the country. Clients and consumers had the opportunity to interact with our products on a tactile level and experience our latest décor range with Spirit taking centre stage. We also conducted various competitions where participants could experience our décors first-hand and receive incredible prizes.
Roadshow at Citiwood Cape Town
Reaching out and connecting with suppliers and affiliates is vital to maintaining a meaningful relationship and understanding our customers’ needs.
Affiliated events
Our marketing and sales team also participated in various unique events during the year, including various interactive activities to cement client relationships. Chief among them was our product feature at Decorex, designed to showcase the latest in interior design innovation and trend direction. Many of our dedicated clients featured our products in their latest kitchen and bathroom designs. Read more about that here.
Martin Meyer Kitchens features Kingswood in their latest kitchen concept.
Building client relationships requires more than showing up to events, it requires a proactive approach. Our team donned their Innovus sportswear kit and participated in the Kitchen Specialists Association’s Mountain Bike challenge, where we caught up with key customers along the trail!
Various cycling challenges took place throughout the year in the Winelands, Centurion, and the Modderfontein Reserve Taroko Trails
Our Marketing team is dressed to impress!
Keeping up with our athletic spirit, we met with our key clients at the KSA-sponsored golfing tournament. Here, various design associates participated in the tournament to test our metal against the best players in the industry. Our various teams scored 2nd, 3rd and 4th against the backdrop of one of the most beautiful courses we have ever played at. Surrounded by mountains, wildlife and crisp, clean air.
The rest of the year was capped with a few more roadshow events and an incredibly informative Q&A evening. Following the success of 2022, we are pleased to showcase what we have in store for 2023. Watch this space; the best is yet to come!
Take a look at our various distributors and affiliates:
The Building Centre, The Kitchen Specialist association, SAIA (Institute of Architects), The Green Building Council
For more information on our wood-based decorative panels and services, visit us at https://www.sonae.projects.coppertable.co.za/