Envisioning design, Defining textures, and Matching Life
Uniquely chosen to align with local decor trends, our finishes blend modern, eclectic, and eco-friendly designs with Sonae Arauco’s signature range of world-renowned quality wood panels.
Sustainable Wood-Based Solutions
Because of the pending existential threat of climate change, it is imperative to us that our wood-based products are eco-friendly and sustainable. Our decorative boards are an alternative to solid wood. As such they are dimensionally flexible allowing for easy installation providing options for the manufacture of any shape and size.
Our decorative boards improve the energy efficiency of buildings thanks to their ability to function as carbon stores. This plays an active role in mitigating CO2 emissions and our wood-based decorative boards can be recycled and transformed at the end of their natural lifecycle.
Novolam to Innovus
As a growing global brand, Sonae Arauco has sought to rebrand itself in South Africa under the Innovus name. Utilising a strong background as an international wood-based panel producer and leader in MFC decorative products, Sonae Arauco will continue to create an emphasis on the importance of environmental awareness within the market. Since the main drive is focused around sustainability, the rebrand will take the shape of campaigns comparing our approach to industry competitors and why our values will drive the brand above and beyond with a growing range of décor designs to be implemented.
Bringing Matching life to our consumers
A brand pillar is a focal point that sets you apart from the rest. Innovus has the backing of key branding pillars which include:
- Sustainability
- Stylish Innovation
- The Decorative collection
- Marketing tools
- Leveraging of the global business position
These pillars, alongside Accountability and a strong social media presence, will make up the core ethos of our marketing drive and messaging. The goal is to encourage an emotional connection and to ensure that each party involved, from Wholesale Operators to Specification Buyers will keep long term goals in mind when considering these pillars.
Matching Life
The Innovus decorative range is designed to represent the vibrant colours and tempting textures of life, to make us smile as we reach, gently touch, and feel the finesse of its finishes. We hope to inspire interior designers and architects to create beautiful spaces that will bring dreams to life. Please view: https://youtu.be/4GKIUwRxf-g
Growing beyond the brand
We believe that Innovus will be an overwhelming success with the collection of masterfully created wooden finishes. At the forefront stands a strong corporate mandate that has not only aimed to keep the South African market in line with global décor trends but also seeks to enhance it continuously.
Taking Wood Further
With the Innovus range set to continually expand, so too does the desire to meet local expectations. Sonae Arauco continuously strives to keep both its clientele loyal and its product range at the forefront of global trends.
To view the innovative Innovus range of beautiful décors and our wood based decorative panels and services, please visit: https://www.sonae.projects.coppertable.co.za/